Sunday, February 9, 2020

Sumikko Gurashi Cafe (Permanently Closed) at Tachikawa, Tokyo.

Sumikko Gurashi x KIT BOX Kotobukiya Cafe (Permanently Closed)
Corner creatures jump out of the corner



People who are interested in Japanese cartoon dolls may be familiar with this group of small creatures. It is related to the popular character of San-X, the corner creatures. I thought I was hiding in the corner so I narrowed my eyes and attracted many fans! Recently, Naka cooperated with KITBOX -KOTOBUKIYA CAFE & DINER- to launch a limited-time cafe "Corner Cafe"(喫茶すみっコ)at Tachikawa, Tokyo.


一入門口就見到角落生物的紙板,當然要影相打卡先啦!

Sumikko Gurashi theme cardboard of Kit Box Kotobukiya Cafe
Image sourced from : travel.ulifestyle.com.hk


As soon as you get in, you can see the big cardboard with corner creatures that can be punched in and out. There are many cute corner creatures in the restaurant. In addition to the cute appearance of small creatures on the murals and chandeliers, there are big dolls to accompany you to eat in some places . This time, Cafe launched a total of 6 cooperative meals and drinks, which will be designed with biological characteristics, such as cats with canned cats and tuna fish rice, which is very interesting. The cuteness of other creatures, of course, you have to eat first!


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Banner of Sumikko Gurashi theme of Kit Box Kotobukiya Cafe
Image sourced from : the.rainbowholic.me


In addition to cooperative meals, there are general staple foods, mainly Western food such as burgers and salads, but you can get 1 special coaster by ordering the cooperative menu. After eating, you can go to the corner biological counter specially set up in the nearby Shouya Tachikawa store to sweep away the cute boutiques and return to the house! The Cafe is only open until September 29, 2016.

Place Mat Print design of Sumikko Gurashi theme of Kit Box Kotobukiya Cafe
Image sourced from : otakumode.com


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Place Mat of Sumikko Gurashi theme of Kit Box Kotobukiya Cafe
Image sourced from : the.rainbowholic.me







Kit Box Kotobukiya Cafe & Diner interior design
Image sourced from Kit Box Kotobukiya Cafe of Tripadvisor page


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Menu of Sumikko Gurashi theme of Kit Box Kotobukiya Cafe
Image sourced from : the.rainbowholic.me
Collaboration Items:






Tonkatsu and Ebi Furai no Shippo’s Sandwich Plate ~Be Sure to Eat it All~
Price: ¥1,380
Image sourced from : 
otakumode.com









Neko’s Satisfaction Plate
Price: ¥1,280
Image sourced from : 
otakumode.com









Obake & Mame Master’s Nice Cool Coffee Shake
Price: ¥780Image sourced from : otakumode.com








Tokage’s Sparkling Memories Soda
Price: ¥780
Image sourced from : otakumode.com












Penguin Melon Round Cucumber  
Price: ¥980
Image sourced from : otakumode.com








Shirokuma’s Fluffy Pancake
Price: ¥1,080Image sourced from : otakumode.com
The above prices don’t include tax.
© 2016 San-X Co., Ltd. All Rights Reserved.


What is Sumikko Gurashi? 
This is a simple introduction from San-x official website:

If you get on the train, you will be buried from the seat of Sumikko,
and if you go to the café, you want to secure the seat of Sumikko as much as possible.
Why don't you feel calm when you are in Sumikko? Sagarari's “Shirokuma”, un-confident “Penguin?”, Leftover “? A lot of “Sumikko”.

Those who like Sumiko, those who are interested in Sumiko, would you like Sumiko?
Sumikko Gurashi is a character of San-X. The subtitle is “This is a mess”.
The designer is Yuri Yokomizo, who belongs to the design office of the San-X Production Division."
Targeting Japanese people who tend to like the seats in the corners of the cafe and the corners of the rooms “Sumiko”,
they characterize animals and objects.

The characters that appear are large and are categorized as the main "Sumiko" and the supporting character "Minikko". Mainly in common with the main character, the personality is negative and he likes the corner of the room. 

Tonkatsu & Ebifurai no Shippo
 San-x Sumikko Gurashi Two Side Mini Pouch

San-x Sumikko Gurashi Two Side Mini Pouchhttps://www.instagram.com/p/B6qSlgKgEaj/

Is the main character Shirokuma, Penguin? , Cat, tonkatsu and lizard.


A character created in 2012 with the theme of Japanese “I like corners”.
When Yokomizo was a student, graffiti drawn in the corner of a notebook during class was the source of the character.
Among the characters of San-X, it has been evaluated as “a little different existence”.
Sales of related products are approximately 20 billion yen per year as of 2019.


Sumikko Gurashi is a fictional character made by the Japanese company San-X.
The name is roughly translated as "life in the corner." 
The character was created by graphic designer Yuri Yokomizo, who works for San-X co ltd,
and the first products were released in 2012.
Sell a variety of goods, such as stationery, plush toys , clothing and books.
Sumikko Gurashi is very successful and popular,
so San-X produced cell phone apps and games are also available on the Nintendo 3DS and
Nintendo Switch platform. The animated film will be released in 2019.


Their main inspiration comes from the comfort of a corner;
they are a student based on Yokomizo's notebook graffiti.
The main Sumikko character is Shirokuma, a polar bear,
Penguin? (Who doesn't like cold? Who is not sure is a penguin) ,
Tonkatsu (a remaining pork chops) ,
Neko, a timid and anxious cat, and
Tokage, a dinosaur pretending to be a lizard.
The small Minniko characters include Furoshiki, Polka dot furoshiki cloth, Zassou,
weeds with positive attitude, and cassava, multi-colored remaining pearl powder pearls.


Shirokuma (a shy polar bear )afraid of cold weather so escaped from the North Pole ,
Reached to the south still has to desperately drink hot tea,It’s so funny.
Green suspected Penguin?
He is wondering whether he is a real penguin all day long, that's so strange.
Hokori (wisps of dust) thinks of the court as the courtyard,
sometime is big, sometime is small,sometimes a lot, sometimes very few, carefree life.


Author Yuri Yokomizo published comic book "Sumikko Gurashi :
It’s so calm here”; the book tells the daily life of Sumikko Gurashi in four grid comics.
In addition to turning around the corner, drew their mode of interaction with other
Sumikko Gurashi family member with the reaction to the outside world.
Those story are ridiculous, the author gradually touched the sorrow of the bursts.


In the world of Sumikko Gurashi ,
They are not very popular even filled with many negative emotions.
They are different from traditional San-X characters as not always live on the of eating,
drinking and having fun.Each of their fifteen characters has a personality with a common trait of "out of place".
Their personalities are not good enough or bad. This "out of place" is the most lovable thing.



Main Characters of Sumikko Gurashi
ShirokumaTonkatsuPenguin?Tokage.

Physical product shot from cutewares.com blog





Sumikko Gurashi Lunar New Year Fortune Tree promo images of McDonald's



Lack of self-confidence is a characteristic of most Sumikko Gurashi.
For example, Tonkatsu is not strictly pork chops, the leftover oil residue from fried pork cutlet. Ebifurai No Shippo is the tempura shrimp tail that is spit out.

Both are not friends because they are disgusted and not confident, so they become friends; Those who have not been foraged, Tapioca Pearls (left over from a cup of milk tea), are described as lazy and negative guys, Black Tapioca is rare the temperament is weird. The creatures derived from leftover food and food residues are metaphorically a kind of abandoned sorrow.


Among Sumikko Gurashi, Zassou (a shrub of weeds) and Yama (a small white-and-blue mountain) are more active. They all have longing for the object. The former yearns for the flower, and the latter yearns for the Mount Fuji. They are transformed into the perfect incarnation in one day.
For this reason, they are willing to go to the crowd, eager to be selected in the flowers of the flower shop, soaking in the hot springs. I was mistaken for Mt. Fuji. Even though I lost every time, I still smiled and continued to move toward the turbulent core. This kind of activism is as if it is why they are popular in Japan because of this and the current society in Japan. The structure and the status of the Tudor are very similar.


The character of the Sumikko Gurashi series is very different from the character setting of San-X in the past. This difference comes from the creation of Sumikko Gurashi reflecting multiple Tudor philosophy: imperfection, edge, camouflage, alienation, etc., cut into the imperfections of Sumikko Gurashi. Point, point out the qualities that are internalized. Therefore, they are especially popular with the city people. Thousands of people can be substituted into the thinking of any corner creature member at any time, looking for the comfort of the corner, or the quiet atmosphere of the partner,thinking about those embarrassments, it is everyone the root of the unique essence.



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